From September 7 to 8, the 2023 World Display Industry Conference was grandly held in Chengdu, with the theme "Displays are everywhere, creating and enjoying the future world," showcasing the latest innovative technologies and application achievements of the global display industry. On the morning of the 8th, the Innovation Development of the Digital Cultural Industry Conference, hosted by BOE EWIN, was held concurrently. Leaders such as Yao Xiangjun, Chairman of the H.629.1 Digital Art Display International Standard Industry Alliance, Executive Vice President of BOE Technology Group, and Chairman of BOE EWIN; Bai Feng, President of BOE EWIN; Xin Hongye, Deputy Director of the Information Center of the Ministry of Culture and Tourism; and Peng Tianyu, Member of the Party Working Committee and Deputy Director of the Management Committee of Sichuan Tianfu New District, attended the meeting. Liang Xinqing, Executive Deputy Chairman and Secretary-General of the LCD Branch of the China Optoelectronics Industry Association, delivered a speech via video.
Liang Xinqing, Executive Deputy Chairman and Secretary-General of the LCD Branch of the China Optoelectronics Industry Association
The Innovation Development of the Digital Cultural Industry Conference is an important part of the 2023 World Display Industry Conference. It aims to share and exchange innovative achievements in the digital cultural industry to stimulate innovation and contribute wisdom and value to the development of the digital cultural industry. Liang Xinqing said that the World Display Industry Conference is an important platform for global new display industry exchanges and cooperation. BOE EWIN's concurrent hosting of the Innovation Development of the Digital Cultural Industry Conference is of great significance for the integration and application of new displays in the cultural field, promoting the practice of digital cultural industry innovation.
Peng Tianyu, Member of the Party Working Committee and Deputy Director of the Management Committee of Sichuan Tianfu New District
Peng Tianyu, Member of the Party Working Committee and Deputy Director of the Management Committee of Sichuan Tianfu New District, stated that with the joint efforts of BOE EWIN and Tianfu New District, the BOE EWIN Digital Cultural Industry Base Project was signed and landed in Tianfu Digital Cultural City in June this year. He expressed hope to work together with BOE EWIN to fully implement the government's deployment on the development of the network audio and video industry, taking the BOE EWIN Digital Cultural Industry Base Project as a starting point to deepen cooperation and jointly promote the high-quality construction of the China (Chengdu) Network Audio and Video Industry Base, contributing to the construction of a mutually beneficial and sustainable new display industry ecosystem.
Bai Feng, President of BOE EWIN
Bai Feng, President of BOE EWIN, as the business carrier of BOE in the digital cultural field, has accumulated rich core technologies, products, and application practices in the digital cultural field through years of continuous exploration and innovation. In the keynote speech, Bai Feng focused on sharing the important strategic action plan of BOE EWIN's digital cultural innovation - the "Millions of Digital Cultural Experience Scene Plan". He said that as the leader in formulating the H.629.1 Digital Art Display International Standard, BOE EWIN has established an industry alliance based on this standard. Through digital technology, it has brought cultural and museum resources to life, quickly integrating them into various public spaces such as schools, communities, shopping malls, hospitals, industrial parks, and families. With the "Millions Plan" as a handle, BOE EWIN continues to integrate digital culture with a thousand industries, exploring a distinctive path of integrated development.
Xin Hongye, Deputy Director of the Information Center of the Ministry of Culture and Tourism
Xin Hongye, Deputy Director of the Information Center of the Ministry of Culture and Tourism, said that not long ago, BOE EWIN was selected as one of the first batch of Technology Innovation Centers of the Ministry of Culture and Tourism. At this conference, Xin Hongye was specially invited to elaborate on the work objectives and significance of the construction of the Technology Innovation Center of the Ministry of Culture and Tourism. He said that BOE EWIN not only explores new application scenarios in the field of digital culture that have not been taken by predecessors but more importantly, aims to become a vanguard team in the construction of digital culture in the new era. It is hoped that BOE EWIN will strive for more breakthroughs in the construction of the Technology Innovation Center in terms of model innovation, application innovation, system innovation, and industry demonstration innovation, and become a leader and demonstration unit among the first batch of Technology Innovation Centers.
Wang Bin, General Manager of the Digital Creative Business Department of BOE EWIN
Wang Bin, General Manager of the Digital Creative Business Department of BOE EWIN, introduced the globally pioneering all-scenario digital art museum - Suzhou Bay Digital Art Museum. The museum was jointly built by BOE EWIN, along with many alliance members and experts in the fields of culture, technology, and visual health. It has created a new cultural landmark and a demonstration of integrated innovation in the city through "Culture + Technology." Since its opening in February this year, the Suzhou Bay Digital Art Museum has received widespread social attention and enthusiastic reviews from the audience. It has been selected into the first batch of the National Smart Tourism Immersive Experience New Space Cultivation Pilot List of the Ministry of Culture and Tourism and the 2023 Smart Cultural and Tourism Demonstration Project List of Jiangsu Province. In the future, BOE EWIN's "Digital Art Museum" project will continue to iterate and upgrade, laying out in more cities, and bringing city landmarks to life through "Culture + Technology."
Li Jingjing, General Manager of the Digital Exhibition Business Department of BOE EWIN
Li Jingjing, General Manager of the Digital Exhibition Business Department of BOE EWIN; Li Huijun, General Manager of the Smart Campus Business Department of BOE EWIN; Li Pei, Deputy General Manager of the To C Business Department of BOE EWIN; and Xia Ji, General Manager of the New Application Business Department of BOE EWIN, also introduced the integration and innovation of BOE EWIN's digital culture with digital exhibitions, campuses, families, exhibitions, and other scenarios.
The Digital Exhibition Business Department of BOE EWIN, actively explores effective ways for technology to assist in cultural and commercial exhibitions. Relying on the H.629.1 Digital Art Display International Standard and Industry Alliance, BOE EWIN has launched the BOE iGallery series and LED series digital cultural exhibition display products with characteristics such as paper-like realism and ultimate display. It provides professional digital display products and solutions for cultural and museum institutions, helping to bring excellent cultural resources to life and providing a new carrier for the information display of commercial and other public spaces, constructing a new scene of diverse digital cultural experiences.
Li Huijun, General Manager of the Smart Campus Business Department of BOE EWIN
Li Huijun, General Manager of the Smart Campus Business Department of BOE EWIN, stated that in the information age, the campus environment and hardware facilities are the foundation of campus cultural construction. Focusing on the campus scenario, BOE EWIN, with its leading paper-like eye protection technology and digital cultural content platform, has launched display products such as campus art screens and teaching large screens. By guiding and helping schools to carry out various cultural theme activities and providing services for the rapid deployment of digital art and campus cultural content, BOE EWIN has created a digital campus cultural platform of "terminal + system + content + service." This enriches campus publicity content, creates a new scene of ubiquitous aesthetic education in the campus, and helps schools build a comprehensive and three-dimensional digital cultural campus system.
Li Pei, Deputy General Manager of the To C Business Department of BOE EWIN
Li Pei, Deputy General Manager of the To C Business Department of BOE EWIN, as the bearer of the mission of "bringing digital culture into the family," has meticulously created the Xiao Ke Ping paper-like eye protection learning machine series of products. These not only bring an artistic paper-like viewing experience to children but also allow excellent cultural and artistic classics from home and abroad to enter the lives of children through family intelligent hardware, becoming an important carrier for children and young people's aesthetic education and cultural edification in the family scene. The exclusive resource "Children's Art Museum" built into the Xiao Ke Ping contains more than 50,000 works by famous artists from home and abroad, including more than 7,800 artists' works, more than 2,000 famous painting interpretations, and more than 300 famous paintings, allowing children to conveniently and at a low cost receive artistic nourishment and immerse their growth "visual world" with "beauty."
Xia Ji, General Manager of the New Application Business Department of BOE EWIN
Xia Ji, General Manager of the New Application Business Department of BOE EWIN, mentioned that with the establishment of the "double carbon goal" and the frequent introduction of low-carbon industrial policies, low-carbon electronic paper has become a new favorite in the display industry. BOE EWIN's low-carbon electronic paper display products such as electronic price tags, table signs, and badges have achieved excellent performance in terms of low power consumption, high safety, convenient push, and no wiring, and have been widely applied in fields such as exhibitions, retail, and cultural museums. They have helped many grand events to be held in a green and efficient manner. At this conference, BOE EWIN also showcased two new electronic paper products: the versatile ink screen mobile phone case and the "Cloud Art Screen" smart table sign. In addition to stronger performance, the "cultural flavor" of the two products is also full. The versatile ink screen mobile phone case APP will launch thousands of digital art works for users, and the smart table sign adopts oriental cultural elements such as the red sandalwood base color of the Forbidden City and the screen-style base, achieving a wonderful collision of "national beauty" and "technological power."
Yao Xiangjun, Chairman of the H.629.1 Digital Art Display International Standard Industry Alliance
Executive Vice President of BOE Technology Group
Chairman of BOE EWIN
Yao Xiangjun, Chairman of the H.629.1 Digital Art Display International Standard Industry Alliance, Executive Vice President of BOE Technology Group, and Chairman of BOE EWIN, stated that the implementation of the "Millions of Digital Cultural Scene Experience Plan" not only promotes the high-quality development of the enterprise but also helps to build the national cultural experience system. Through digital means, it allows excellent cultural content to enter every corner of the streets and into thousands of households, aiding in the cultural confidence of the whole people. In the future, more partners are expected to join, to integrate innovation and tell the stories of a thousand industries well, and to tell the Chinese story to the world.
