On August 4, BOE Technology Group Co., Ltd. and the Palace Museum in Beijing signed a "Strategic Cooperation Framework Agreement," officially establishing a strategic partnership. According to the agreement, the two parties will leverage their core strengths in digital technology and cultural resources to carry out comprehensive strategic cooperation in multiple fields, including digital culture, content promotion, academic exchange, and brand collaboration.
This signing marks a significant milestone in the comprehensive upgrade of their cooperative relationship and represents an unprecedented innovative integration of industry-leading smart hardware and intelligent solutions with the highest quality cultural content. This collaboration will inject new momentum and vitality into the creative transformation and innovative development of China's excellent traditional culture.
On the day of the signing, Wang Xudong, the Director of the Palace Museum, and his delegation also visited the BOE Technology Innovation Center. Concurrently, a lecture and exchange event titled "Dunhuang and the Palace Museum - The Crystallization of Different Cultural Exchanges" was held, attended by core business leaders such as BOE Chairman Chen Yanshun.
BOE Chairman Chen Yanshun stated that over the years, BOE has adhered to the "Screen of the Internet of Things" development strategy, insisting on deeply integrating technology with culture. BOE has used innovative technology characterized by digitization, interactivity, and immersion to vividly restore the profound heritage of the cultural industry. BOE has a long-standing cooperation with the Palace Museum in the field of digital culture.
In 2019, BOE provided a digital display solution for the Palace Museum's "Discovery · Yangxin Hall - Digital Palace Museum Experience Exhibition." In 2022, it helped create the "Illuminating the Mind of Heaven and Earth - The Meaning and Image of the Chinese Study" exhibition. The two parties also conducted in-depth high-level exchanges through the "BOE Enters the Palace Museum" event, jointly exploring the innovative integration of technology and culture and promoting the prosperity and development of traditional culture.
This strategic signing is an important symbol of the further deepening and comprehensive sublimation of the cooperative relationship between the two parties. They will work together to use innovative technology to showcase cultural charm, injecting vitality and vigor into the digital cultural industry.
Wang Xudong, Director of the Palace Museum, said that the Palace Museum is China's largest comprehensive museum with a rich collection of cultural relics and profound cultural heritage. It is a brilliant treasure of China's excellent traditional culture and enjoys a high reputation worldwide. BOE is a global leader in the semiconductor display industry and a leading IoT innovation enterprise, with a vast semiconductor display industry cluster and strong capabilities in the application of display and IoT technologies.
This cooperation between the two parties is an organic combination of innovative technology and traditional culture. They will fully leverage their respective resource advantages to jointly promote the creative transformation and innovative development of traditional culture, making the brilliant culture of the Palace Museum, which has a history of over 600 years, "come alive" and "trendy." This collaboration will open up a new era for the innovative development of China's cultural industry that keeps pace with the times.
As a leading IoT innovation enterprise, digital art is one of the important business areas of BOE's "Screen of the Internet of Things" strategy, in which BOE has been deeply involved for many years. Currently, BOE has launched a series of digital cultural display products such as BOE iGallery, Variable Screen, and Digital Picture Frame, creating a systematic and intelligent digital cultural display solution. In recent years, it has successively helped top cultural institutions and a series of important cultural activities, such as the National Museum of China, the China National Art Museum, and the "Splendid Central Axis" special exhibition of the Capital Museum.
In February of this year, BOE's first full-scenario digital art museum, the Suzhou Bay Digital Art Museum, was officially launched. The museum integrates cutting-edge technologies such as new display, VR/AR/XR, sensing, and AI algorithms, making the new type of digital cultural experience highly significant as an industry benchmark. At the "First Suzhou Bay Digital Cultural Industry Conference" held concurrently, many guests from the Ministry of Culture and Tourism, Dunhuang Museum, Shaanxi History Museum, Chongqing China Three Gorges Museum, Sichuan Museum, and Central Academy of Fine Arts spoke highly of BOE.
Moreover, BOE has continuously empowered major domestic and international events and cultural activities such as the 2022 top global ice and snow event, the FIBA Basketball World Cup, the 70th Anniversary Celebration, and the CCTV Spring Festival Gala in the field of 8K ultra-high-definition. In the field of cultural relics and museums, BOE has continuously seized new high ground in the development of digital culture through 8K ultra-high-definition technology.
Currently, the era of digitalization and intelligence is fully arriving, and digital technology is revitalizing the inheritance and development of China's excellent traditional culture. This comprehensive strategic cooperation between BOE and the Palace Museum will push the deep integration of innovative technology and traditional culture to a new height. In the future, BOE will also empower more cultural fields through leading display and IoT technologies, allowing China's excellent traditional culture to flourish with vigorous vitality under the empowerment of technology, creating more vivid scenes where historical heritage and contemporary innovation coexist, and cultural classics complement modern technology.
